Forgotten your password? 

24 June 2019
Effectively communicating research for maximum impact Print
Tuesday, 25 September 2012 17:09

The folders on the computers of African researchers and scientists are full of information that can benefit ordinary Africans and inform the work of policymakers, officials in national and local government, NGOs and CBOs, not to mention Regional Economic Communities like SADC, COMESA and ECOWAS. Yet, how much of this, often groundbreaking, research actually reaches those upon whom it can have an impact? Very little, says a study done for the UK National Commission for UNESCO in May this year.


What`s more, says the report titled, "The Need for an African Science News Service", African media often carry lengthy reports on research done in the United States and Europe, but fail to feature local research. In the preamble to the study, authors Julie Clayton and Marina Joubert say it`s considerably more difficult for African science journalists to obtain information about research being carried out within universities and other institutions on their own continent than about research in the developed world.

Launched earlier this year, DRUSSA directly addresses this glaring gap by working with universities to make African research more accessible. The programme tackles the problem of research not getting to wider audiences on three fronts:

-- by professionalising Research Uptake and Research Uptake Management and building the skills sets of individuals at universities involved in or responsible for disseminating research. DRUSSA offers a postgraduate programme that consists of short, accredited courses in Research Uptake and Utilisation as well as an MPhil and PhD programme in Science and Technology Studies (Specialisation in Research Uptake & Utilisation).

-- by consulting and collaborating with universities around strengthening these universities internal systems, structures and processes to facilitate effective communication of research.

-- by engaging a variety of audiences to create awareness of, contribute to and build the discourse around the emerging discipline of Research Uptake Management in the field of academic research management. This is done digitally by way of the DRUSSA blogsite and DRUSSA App as well on social media, namely Twitter (@DRUSSAfrica), Facebook and LinkedIn.

The UNESCO study focuses on the interaction between the media and scientists and it is important for both to learn how to communicate with one another. However, DRUSSA considers this only one aspect among many when getting research taken up. While the media and the role they can play must not be underrated, there are more options today for communicating research than ever before. Academics, researchers, research managers and communications and extension officers need to embrace the many online platforms, including the social media available to them when disseminating research. DRUSSA`s Digital Engagement Strategy strongly focuses on making use of these online platforms to communicate with its various audiences.

The establishment of an African Science News Service to improve the communication of research by African academics as proposed by the study is to be welcomed. Reviewing the UNESCO report and drawing it into the DRUSSA context, a recent report on the UK`s Department for International Affairs website says such a news service will also hold “the potential to improve the quality and scope of research coverage and encourage the training of journalists within Africa”.

 

Linda Cilliers is DRUSSA`s Online Media Specialist

...Back

Comments


ROSE ROSE RUTO-KORIR said on 2012-10-03 16:43:19:
The folders of researchers are full of un-used research because of the legion factors surrounding research. Therefore, beyond communication of research, there is need to think broadly about why research up-take remains minimal. Prime among these is the `terminal paradigm` as to what engenders research- the qualification. Most research is done for the award of some degree, as the ultimate objective. Once a researcher has achieved this, more or less, anything else, including the inherent value of the research, can get to the shelf. Apart from conscientious efforts to acknowledge this limitation, there is need to shift researchers paradigms to embrace a holistic view of research, as definitely multidimensional, beyond research for qualification.
Eunice Kamaara replied on 2012-10-21 21:08:21:
Thank you Rose. I agree with you on the need "to shift researchers paradigms to embrace a holistic view of research, as definitely multidimensional, beyond research for qualification". I quote you directly because I could not say it better than you said. We must move with the times to appreciate that we can no longer have research reports gathering dusts in library shelves. In my teaching of research methodology, I insist that unimplemented research is unethical because it amounts to waste of time. Making recommendations to others to implement one`s research does not make any sense unless one is making these to a person who is under their authority or advise. often we read in students` thesis " the government should...." and am like, who are you to tell government what it should do. In view of the dynamism of knowledge, I think we should work to introduce short in-service courses on research methodology for academic research supervisors. I know I have said this before but I wish to say it again for emphasis: I went through a series sessions of training on Multi-method Research by PASGR and wish to recommend it to all researchers. It was an eye opener.
Alvine L Boma said on 2012-10-24 14:03:01:
Alvine Longla Boma I have always wondered if it is of any import to carry out research, conduct studies and make recommendations if they wont impact anyone. besides the rather limited benefit to the individual researcher in the Academia for example (especially where research/publication is a criteria for upward mobility)most often, the outcome of research work remains nothing more than tigers on paper, with little or no benefit to communities.This makes the case for the DRUSSA initiative quite meaningful, innovative and welcome. The initiative has quite tactfully engaged Universities which can be considered not only the brain of civilised societies, but also the fora where most research can be said to be conducted. In a global village such as the one in which we live, what remains to be done is to maximise the virtual spaces for effective communication. Even so, Africans as a whole need to develop a culture of `moving with the times,` according to Eunice. it would sound astounding, even shocking to say here that the internet and its multifarous advantages is not known to many on this side of the globe.perhaps there is additional need to strategise on how to get people to simply go online. There is so much in a click
Pius Akumbu said on 2012-10-26 10:26:43:
I agree with Eunice to a large extent. I think that the role of the researcher can sometimes be extended but to require a researcher to move from his primary role to implement or apply his findings or proposals is to limit productivity. I think that there is need to bring other stakeholders into the sensitization business so that those who are supposed to use research results are encouraged to always look out for the excellent recommendations that could improve on productivity if implemented.
kakakaoo said on 2019-04-11 03:40:39:

nike outlet


michael kors outlet


pandora charms sale clearance


coach outlet


ralph lauren outlet


uggs outlet


valentino


pandora jewelry official site


birkenstocks


nike revolution 3


parajumpers outlet


under armour outlet


new england patriots jerseys


coach outlet


mbt shoes


coach outlet


coach outlet


air jordan 14


ugg outlet


nike outlet


asics shoes


nike factory outlet


christian louboutin shoes


yeti cup


valentino outlet store


fitflops sale clearance


hermes handbags


puma


new york yankees jerseys


ralph lauren outlet


coach factory outlet online


coach outlet online


boston red sox jerseys


mbt shoes


cleveland browns jerseys


canada goose jackets


san francisco giants jerseys


louis vuitton outlet


michael kors outlet


coach outlet


michael kors handbags


moncler dunjacka


jordan shoes


coach outlet


nfl jerseys


cheap jordans for sale


north face


pandora jewelry


futbol baratas


ferragamo outlet store


true religion outlet store


miu miu handbags


jimmy choo outlet


coach factory outlet


coach outlet store


coach outlet


pandora uk


polo ralph lauren


louboutin outlet


nike outlet


fila shoes


gucci handbags


coach handbags


toms


michael kors outlet clearance


hydro flask


coach outlet


maui jim sunglasses


adidas shoes


coach outlet


canada goose jackets


kate spade outlet online


coach outlet store


coach factory outlet


valentino outlet


nobis jackets


kate spade outlet


adidas outlet


adidas


balenciaga sneakers


canada goose jackets


coach outlet store


ray ban sunglasses


lacoste polo shirts


polo ralph lauren outlet


nike roshe


jordan shoes


le coq sportif shoes


ugg boots


coach outlet


instyler ionic styler


christian louboutin


tennessee titans jerseys


birkenstock sandals


colts jersey


coach outlet


gucci handbags


minnesota vikings jerseys


ed hardy outlet


qqq

kakakaoo said on 2019-04-11 03:41:09:

nike outlet


michael kors outlet


pandora charms sale clearance


coach outlet


ralph lauren outlet


uggs outlet


valentino


pandora jewelry official site


birkenstocks


nike revolution 3


parajumpers outlet


under armour outlet


new england patriots jerseys


coach outlet


mbt shoes


coach outlet


coach outlet


air jordan 14


ugg outlet


nike outlet


asics shoes


nike factory outlet


christian louboutin shoes


yeti cup


valentino outlet store


fitflops sale clearance


hermes handbags


puma


new york yankees jerseys


ralph lauren outlet


coach factory outlet online


coach outlet online


boston red sox jerseys


mbt shoes


cleveland browns jerseys


canada goose jackets


san francisco giants jerseys


louis vuitton outlet


michael kors outlet


coach outlet


michael kors handbags


moncler dunjacka


jordan shoes


coach outlet


nfl jerseys


cheap jordans for sale


north face


pandora jewelry


futbol baratas


ferragamo outlet store


true religion outlet store


miu miu handbags


jimmy choo outlet


coach factory outlet


coach outlet store


coach outlet


pandora uk


polo ralph lauren


louboutin outlet


nike outlet


fila shoes


gucci handbags


coach handbags


toms


michael kors outlet clearance


hydro flask


coach outlet


maui jim sunglasses


adidas shoes


coach outlet


canada goose jackets


kate spade outlet online


coach outlet store


coach factory outlet


valentino outlet


nobis jackets


kate spade outlet


adidas outlet


adidas


balenciaga sneakers


canada goose jackets


coach outlet store


ray ban sunglasses


lacoste polo shirts


polo ralph lauren outlet


nike roshe


jordan shoes


le coq sportif shoes


ugg boots


coach outlet


instyler ionic styler


christian louboutin


tennessee titans jerseys


birkenstock sandals


colts jersey


coach outlet


gucci handbags


minnesota vikings jerseys


ed hardy outlet


qqq