|Career skills toolkit part 7 of 7: How to report on your ‘Publishing for Research Uptake’ campaign and next steps, including publication distribution and awareness strategy|
|Friday, 14 March 2014 00:00|
After all your hard work you have a beautiful print and/or digital publication ready to use. Again, what you do with it depends on why you have run this campaign in the first stage and what you have produced. But what you do know is that you need to report on this stage of the project. And that you want your publication to reach the stakeholders it is intended for.
Q: How do we report on the concept-to-publication stage?
A: In section 2 ‘How to begin a ‘Publishing for Research Uptake’ campaign’ we worked through how to prepare a successful campaign document that could also serve as a road map for your journey through the campaign from concept to product (i.e. a print or digital Development Research Uptake publication).
You used this campaign document to help produce your production schedule, and throughout the running of the campaign you’ve kept referring back to this campaign document to check that you were on track (monitoring) with what needed to be done (implementation) in order to produce your publication.
Now, with your print and/or digital publication produced and in your hands, it is a good time to pause and report back on progress from concept to publication.
An example for insight [find it at the end of this section]
A template for action * ‘Concept-to-print campaign report template’.
[As a reminder, the planning documents from Section 2 are * the example document, ‘DRUSSA RUC2013 Campaign: Stage 1 – Concept to Publication’; and * the blank ‘Campaign strategy template’ supplied for you to adapt to your own purposes.]
You’ll see that the strategy documents supplied in Section 2 are perfectly aligned with the reporting documents supplied in this section, i.e. if you worked through the exercises outlined in Section 2 you already have a structured document and content backbone for your reporting document.
The following information is static from concept to reporting stage i.e remains the same across both documents:
The information below is ordered in columns in your campaign doc. The reporting document simply adds another column titled ‘Achievements and Feedback’ that gives you space to input reporting information that corresponds directly with your strategy regarding:
Space has also been made for additional paragraphs of reporting information. Again, these documents can be adapted to suit and serve your own particular requirements.
Q: Now that we have a publication, how do we begin distributing and promoting it?
A: If you found it useful to adopt a campaign strategy to produce your Research Uptake publication [i.e. strategy, implementation, monitoring and reporting], you may want to take a similar approach to distributing and promoting it.
Note: While the information in this chapter is presented here for the first time, you will realize that in reality you will need to look at this stage of the strategy in conjunction with the strategic processes covered in Chapter 2 i.e the strategic thinking at the beginning of your Research Uptake Publishing campaign, where you clarify your overall objectives and strategy.
Tips: When looking at ways to distribute and promote your publication you may want to consider:
Find the previous post in this series: ‘Career skills toolkit part 6 of 7: How to produce and publish a Research Uptake publication.’