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17 October 2017
Research Uptake: The role of the university communicator*

* For the purposes of this blog, the term “university communicator” is used as a blanket term to refer to university communications, media and public relations officers; research, research management, extension and community outreach officers; and scientists and researchers acting as communicators of their own research—in fact anybody involved in promoting Research Uptake at an institution of higher learning.

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How can Twitter be of value in a scholarly environment?

by Linda Cilliers

 

You'll be forgiven if, at a glance, you weighed Twitter and found it wanting. My conclusion too, at first. A little tweet that runs to a mere 140 characters does seem rather insubstantial. But think again.

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Know thine audience

In any form of communication -- whether popular in nature via TV, radio, newspapers, magazines and the like -- or academic -- via articles in journals, papers presented at conferences or books -- the first thing on which to get clarity is the audience you’re trying to reach.

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Useful resources...

The Tools and Tips section of our blog aims to give advice not only on how to manage your research, but also how to translate academic language into a language that is understandable -- in fact compelling -- to various audiences. On the one hand, you have to present it in such a way that it makes a good argument to, say, a policymaker.

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Putting Twitter to work on your research

As technology rockets ahead at breakneck speed, it is difficult to keep up with what the most effective means are to publicise one’s work. Many (if not most) academics spurn the idea of the social media, but in this age of connectivity, it has never been easier to make research public. Volumes and volumes of research don’t find their way into use because the research isn’t made accessible.

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